Dental PR, specialist communication and consulting – expertise for your success
You market products and services for dental practitioners and their teams? As a journalist and public relations expert, I am your partner on a par with leading experts – from the dental and media world.
To be successful, your messages need to reach their target audience. I develop innovative media concepts and content tailored to your particular needs. The content is suitable for:
- Your own publications and marketing channels
- Market-oriented external media
- High-end professional media (subject to available technical data)
Strong content, excellent concepts: what you can expect from me
Images and videos are at the forefront of specialist articles and create the first impression. Together with good legends, visual content can draw your target group into the text. These are the elements that provide the motivation to continue reading the content – written with journalistic feeling and professional relevance. This is true for product reports and review articles as well as for larger formats, e.g. cross-media storytelling.
Make your customers the centre of attention – independently of the content:
- Powerful media appearances begin with press/media releases and ads
- Credibility starts with compelling case studies, informed event reviews and lively interviews.
- I think in a multi- and cross-media way and always have the bigger picture in view: taking in the whole spectrum from accounting to evidence-based oral medicine knowledge.
- My articles and media concepts fit with your PR strategy and corporate identity.
- I am happy to work with you or with external partners to create professional marketing materials such as brochures, events or other projects.
Knowledge builds trust
- Science-based specialist articles and product launches are one of the main focusses of my work.
- I can connect you with the right opinion leaders and media partners. For sustainable communication – and long-term successful projects.
Scroll down to read a cross-section of my work
Preview IDS 2019, für zahnärztliche mitteilungen (print, most important dental medium in Germany, article in German): “Discovering practice-relevant elements in the digital white noise”
Preview IDS 2019, für zahnärztliche mitteilungen (online, text in German): “Discovering practice-relevant elements in the digital white noise”, with a fascinating video showing the performance of mixed-reality headset (see subtitle “Subgingival scannen”, page 2)
Scientific consulting and copywriting (for EMS): information brochure “Guided Biofilm Therapy”, a concept for gentle and effective professional tooth cleaning, periodontitis and peri-implantitis management. Read here why up to the minute knowledge is so important for your customers
Scientific consulting and copywriting (for W&H): “No Implantology without Periodontology – NIWOP”, a concept for the integral care of implant patients
Product-related content for customer blog (Straumann Youtooth): “10th anniversary of Jason® membrane: questions and answers on a true all-rounder”. Please read here how to publish technical content to tell a cross-media story
Review article with 5 case reports (in German), edited for colleagues at a specialist clinic. It was published in a leading German implant journal and includes workflow diagrams for digital implant dentistry
Review and case report (for SS White Dental, USA), in cooperation with Dr. Boer, Germany: “Creating shiny composite surfaces” (in Chinese)